April 2022 - November 2025

• Directed a comprehensive rebrand for an architecture and engineering firm, PRIME AE, producing a 50+ page brand book and overhauling a 300-page website. Homepage views increased 130%, and organic search acquisition saw a 9% lift within 60 days after the site launch.

• Led the design for the Joint Cyber Command and Control Readiness (JCC2R) government contract. Developed custom UI/UX and complex iconography, increasing the speed of executive decision-making and improving data comprehension during mission-critical briefings for U.S. government officials.

• Managed complex design initiatives for prestigious clients, including the Smithsonian Institution, Johns Hopkins Medicine, the U.S. Department of Defense (DOD), and the National Security Agency (NSA). 

• Collaborated with creative directors, content strategists, and developers to develop cohesive brand systems for commercial, healthcare, and federal clients.

• Executed impactful visuals ranging from executive-level presentations and corporate reports to large-scale environmental signage and motion graphics.

August 2018 - March 2022

• Conceptualized and designed Partner to Empower, a $25M national DE&I program for Black- and minority-owned businesses. Delivered corporate and consumer-facing branding and assets that drove an application rate 78% above target in year one, leading to national expansion in year two.

• Led art direction and design for the Next in Retail campaign, positioning Brookfield Properties as an industry thought leader. The campaign centered around a white paper that surpassed the download goal by 279%. Success was aided by a microsite, email marketing, and a social ad campaign.

  • Award: GDUSA American Inhouse Design Award (Annual + Corporate Reports)

• Contributed motion graphics and print designs to the We Mean Retail campaign for one of the industry’s premier conferences. Assets included digital signage for the Las Vegas Strip, video content, trade show exhibit design, and leasing books.  

  • Awards: GDUSA American Graphic Design Award (Branding), MarCom
    Platinum Awards (Animation, Branding, and Trade Show Exhibit) 

• Managed external agencies, artists, and contractors to execute print, digital, and social media campaigns, contributing to successful campaign reach and earning industry awards. 

• Partnered with executive, marketing, and leasing teams to create compelling visuals that supported and advanced internal and external business goals. 

July 2017 - July 2018

• Managed 50+ client brands by implementing branding strategies and ensuring brand consistency across web, social media, and print.

• Vetted, hired, and mentored team members, fostering a culture of collaboration and curiosity while maintaining high standards for branding.