Branding • Print • Social Media
Brookfield Properties
Brookfield Properties acquired GGP, and the company underwent an extensive rebranding process. Our team led the charge by taking the new Brookfield Properties brand and adding our retail twist to keep it elevated for our high-end tenants and intriguing for those hoping to join our centers. The process involved everything from our office branding down to the business cards.
Company: Brookfield Properties
Work:
15+ leasing books for the most sought-after properties
The books were given out at conferences and used in meetings with prospective businesses joining the Brookfield Properties environment
Updated social graphics for all Brookfield Properties accounts
Updated approach and design for email
Updated business cards and email signatures
New environmental graphics for the Chicago office, including physical signage, along with a 14-minute video reel created to show off Brookfield Properties’ centers
Back in business
While working on Brookfield Properties’ B2B team, we made an impact on the business in multiple areas. Below is a video showcasing the work along with supporting numbers.
Brookfield Properties ran numerous ad campaigns targeting 729 companies
2.5M impressions
212 first-time site visits
11K+ web leads in 2019
Our updated email approach and design landed a 27% increase in email followers
Brookfield Properties gained 105K+ social media followers