Artist Partnership • Branding • Print • Social Media • Web Design

Next in Retail

Next in Retail is a thought leadership piece from Brookfield Properties about how high-quality real estate is here to stay. The project orchestrated messaging across web, social, email, and engaged a hyper-targeted, no-waste, account-based advertising campaign.

The project was done in collaboration with artist Lisa Tegtmeier.

Company: Brookfield Properties

Awards: American Inhouse Design Award – Annual & Corporate Reports

Work:

  • Collaborated with the artist Lisa Tegtmeier to create three custom pieces and animations used across all assets

  • A 25-page white paper

  • A set of digital ads and social media posts to promote the white paper

  • A landing page on Brookfield Properties’ website to capture traffic and downloads of the white paper

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Success Rate

The Next in Retail campaign was a major success.

  • 3.9M website impressions

  • 5.2M paid advertising impressions

  • 3,350 sessions on nextinretail.com with 90% of traffic coming from new visitors

  • 1,500 downloads of the white paper