Animation • Branding • Digital • Print • Social Media • Web Design

Prime AE

PRIME AE needed to unite its expanded and geographically diverse workforce under a single, powerful brand to demonstrate its capabilities and experience and differentiate itself in a highly competitive market.

Achieving that goal meant rebranding the company and creating a new website to present a unified presence to their expanding market.

Company: Prime AE

Work:

  • Explored a series of new logo marks, ranging from a slight modernization of the existing logo to entirely new iconography and typography

  • A presentation of two logo options to the company for an employee-wide vote

  • A united visual language including a new color palette, typography, graphics, and photography (including a custom photoshoot)

  • A 300-page website

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Built on trust

Following an extensive rebranding process and the launch of a 300-page website, PRIME AE saw a 130% increase in homepage views and a 9.04% increase in organic search acquisition 60 days post-launch.

View the case study here.
View the website here.