Animation • Branding • Digital • Print • Social Media • Web Design
Partner to empower
Partner to Empower is Brookfield Properties’ program for Black- and minority-owned businesses. The design was created to showcase the various companies and owners we partner with in our centers. This program included designing for digital ads, email, in-mall signage, printed materials, social media, video, and multiple web pages.
Company: Brookfield Properties
Work:
Digital and print signage for participating shopping centers across the U.S.
A landing page on Brookfield Properties’ website, including overviews of properties, the team, success stories, FAQs, resources, and the application itself
Social media posts for Brookfield Properties and posts for each participating property
New business
Application rate 78% above target in year one, leading to national expansion in year two. The creative was designed to use the program’s participants and companies as the face of future campaigns.