Animation • Branding • Digital • Print • Social Media • Trade Show Exhibit
We MEan Retail
We Mean Retail is an award-winning campaign created for Brookfield Properties. The neon icons create a lively backdrop and a celebration of all things retail. The campaign made its debut at the ICSC convention, featuring large-format graphics on the Las Vegas Strip, leasing books, print advertising, and video.
Company: Brookfield Properties
Work:
A trade show booth exhibit
Social posts to advertise at ICSC
Multiple video assets, including a 7-minute reel to display at ISCS, a giant digital ad displayed outside of Fashion Show Las Vegas, and animations used at Brookfield Properties’ office
A Women’s Wear Daily (WWD) print ad
Branded sleeves for Brookfield Properties’ collection of leasing books
Show business
The concept won an American Graphic Design Award for branding and three MarCom Platinum Awards for Branding, Animation, and Trade Show Exhibit.
MarCom Platinum Awards:
Digital Video Creation – We Mean Retail
Print Media | Design – We Mean Retail WWD Ad
Print Media | Advertising – We Mean Retail Trade Show Exhibit
Strategic Communications | Marketing/Promotion Campaign – We Mean Retail Branding