Animation • Branding • Digital • Print • Social Media • Trade Show Exhibit
We MEan Retail
We Mean Retail is an award-winning campaign created for Brookfield Properties. The neon icons create a lively backdrop and a celebration of all things retail. The campaign made its debut at the ICSC convention, featuring large-format graphics on the Las Vegas Strip, leasing books, print advertising, and video.
Company: Brookfield Properties
Work:
A trade show booth exhibit
Social posts to advertise at ICSC
Multiple video assets, including a 7-minute reel to display at ISCS, a giant digital ad displayed outside of Fashion Show Las Vegas, and animations used at Brookfield Properties’ office
A Women’s Wear Daily (WWD) print ad
Branded sleeves for Brookfield Properties’ collection of leasing books
Show business
GDUSA American Graphic Design Award:
Branding
MarCom Platinum Awards:
Digital Video Creation – We Mean Retail
Print Media | Design – We Mean Retail WWD Ad
Print Media | Advertising – We Mean Retail Trade Show Exhibit
Strategic Communications | Marketing/Promotion Campaign – We Mean Retail Branding